Review: The three top topics of the IGP Roadshow 2025.
The IGP Roadshow 2025 was a resounding success. With the IGP ON TOUR truck, IGP Powder Coatings brought knowledge and innovation directly to customers. Without having to travel, coating companies gained practical insights into the world of powder coatings. Personal consultations and live demonstrations made each stop a special experience. Three topics were the focus of attention: basic knowledge, application technology, and new products.
One truck, one mission. Weighing nine tons, measuring 15 meters in length, and equipped with state-of-the-art technology, the IGP truck is a showroom in a class of its own. Since early summer 2025, it has been touring 15 countries across Europe, stopping at powder coating companies. With over 200 exhibits, interactive workshops, and personal consultations, the roadshow offered unique added value directly at the customers' locations.
The three top topics for visitors
Three central questions emerged across all stops. Many visitors wanted to learn more about the basics of powder coatings, i.e., what powder coating is and how it is manufactured. There was equally great interest in processing tips and application technology to optimize their own processes. Finally, the focus was on new products and innovations. Visitors repeatedly asked which products were coming next and how sustainable IGP's solutions actually are.
First-hand answers and solutions
IGP consultants not only provided answers on the truck, but also concrete solutions. In practical workshops, participants gained insights into topics such as sustainability, quality assurance, and innovative coating technologies. The advice was tailored to the individual needs of each customer, enabling every company to address its specific challenges. IGP Powder Coatings also presented new products such as highly weather-resistant low-temperature coatings and environmentally friendly powder coatings that pave the way for a sustainable future.
Statement from a roadshow participant
PulverTec KLK GmbH from Germany summarized its impressions as follows:
“It was a very successful day that greatly strengthened customer loyalty. (Benjamin Martin, Managing Director)”
Outlook for the 2026 roadshow
The positive response confirms that IGP ON TOUR creates real added value. Anyone who has not yet visited the truck can now register for the 2026 roadshow. The starting signal will be given at PaintExpo 2026 in Karlsruhe from April 14 to 17, 2026. Further information and the opportunity to register can be found at ontour.igp-powder.com.
